January 22, 2019
I don’t normally make New Year’s resolutions but this year I decided that I wanted to push myself out of my comfort zone. I took on an ‘if not now, when?’ attitude which has so far seen me riding horses on the beach and having surfing lessons with my nieces. I really want to make the most of my time and so I decided resolutions were in.
The first resolution I made was to learn guitar. This is definitely out of my comfort zone as I last tried learning guitar as a child (my father was a professional player) and after several lessons I convinced myself I couldn’t play. I’ve carried that mindset for years but on New Year’s Eve, when sitting around listening to friends play guitar, I decided it was time to give that mindset the heave ho.
The second resolution I made was to keep a diary. I haven’t done this for years as I convinced myself it was better to focus on the here and now, rather than reflect too much on the past. But when the kids ask me questions about my Dad that I can’t answer, I can’t help but wish that he had kept a diary that I could refer to. I want my kids to have the facts if they want them.
The third resolution I made was to improve my health wherever possible. I’m so conscious of the fact that I’ve lost my sister and father to cancer, and I want to be certain that I’m doing everything I can do reduce my risk factors. I just don’t want to live my life in fear. And so I started researching longevity which led me to the book ‘The Blue Zones’ by Dan Buettner. This book delves into the communities around the world that live the longest and shares the goods on what gives them the extra years. So far it’s a fascinating read and, as I learn more, I’ll definitely be sharing it with you.
I also made a business resolution to get clear on my audience and make sure I was reaching all the people that need Clémence Organics in their lives. The truth of the matter is you can’t meet everyone’s needs and you can’t make everyone happy. So whose problems am I trying to solve?
You see I originally made this skincare to solve a problem. It was a problem that was first and foremostly mine. A few years ago I say would that my skin sucked. No matter how many products I wasted money on, nothing really worked for me. I also hated choosing products that weren’t natural but somehow I thought they might be my only option with my skin issues. How wrong I was! Turns out it was all about choosing the right ingredients, in the right application method, to fix my skin. Since then I’ve changed copious other clients’ skin issues and, as our reach grows, I need to make sure I continue to reach the right audience.
So is Clémence Organics for you? Let’s take the test!
• Do you have skin issues that have seen you waste money on countless skincare products over the years?
• Do you like to see results from your skincare?
• Do you care about your health and the health of the environment?
• Do you like supporting a brand that is 100% Australian made and owned?
• Do you like a brand that loves you back with free shipping, rewards points and special offers?
If you answered no to any of those questions then please unsubscribe from this newsletter now. Clémence Organics is not for you. If, however, you said yes then you my friend are in the right room.
I’m only just over 2 years into this business and so I’m still very much learning. I treasure my customers and all that they share with me. If you have any feedback, good or bad, that you feel would help improve Clémence Organics, then I’d love to hear from you.
I truly hope that 2019 is a bountiful year for you and that together we can make it our healthiest yet. What’s your New Year’s resolution?