Our War on Waste

November 02, 2023

Did you watch the most recent series of the War on Waste on the ABC? I really enjoy this show as its slowly opening our eyes to the issues we face surrounding waste. I love it because it leaves me feeling educated and aware. At the same time I’m left drowning in guilt. Is it just me?

I start questioning some of my purchases (e.g. organic spinach which only comes wrapped in plastic) and I worry that what I’m going to great lengths to recycle is going to landfill anyway. I’m left asking, am I doing the right thing? If not, what could I be doing better?

The same goes with my business. In my opinion you can’t have an organic skincare brand and package it in non-recyclable materials. It’s like having a hamburger and washing it down with diet coke. It just doesn’t make sense.

For me, organic is a choice because it’s not only better for your health but it’s better for the environment. What you package your products in has to align with the same environmental values.

When I designed the Clémence range, I wanted to choose the most easily recycled materials. Aluminium is our primary packaging material because it is the easiest to recycle. This means that the majority of aluminium containers really do get recycled. In fact approximately 75% of the aluminium ever produced is still in use today. That’s pretty cool, isn’t it? 

It is also the quickest to break down in the environment. Did you know that aluminium takes around 80 years to return back to the earth, compared to 400 years for glass and plastic?

Whilst we still use some recycled plastic (and fully home recyclable) tubes, as well as some glass bottles, we are currently looking into more aluminium options but unfortunately there are limitations as to what manufacturers can fill in Australia.

The rest of our packaging materials, including unit cartons, shipping cartons, and packing peanuts, are also carefully chosen. I’m proud to say that we currently ship carbon neutral and in 100% recyclable or compostable materials, including our shipping labels and packing tape. 

At the end of the day, I tell myself that at least I care and I make conscious choices. I want to leave a healthy world for my kids and it’s up to me (and you) to make a difference, one purchase at a time.

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